My name is Natalia, I am the founder of the be_easy_kid brand. In 2012, my daughter was born, she has cerebral palsy. While she was growing up, the problems of dressing herself became very obvious. Same as the choice of clothes for the apparatus that she wore on her arms and legs. Since childhood, my daughter has constantly repeated: “I want to do it myself,” but due to her physical restrictions, she could not get dressed and
undressed on her own. I am a professional fashion designer, and this is how our family brand was begin. The inclusive brand be_eas_kid was created for people who choose clothes that can convey their inner world, emphasize their individuality, and most importantly, do not depend on external circumstances.